Since the Wine and Brandy Route was created, enjoying the best wines of
this city is much easier for visitors. Indeed, if these wines are accompanied
by a good show, success will almost always be guaranteed.
The City Promotional Institute decided to establish the Flamenco Tourist
Route, an itinerary which travels through the most prestigious flamenco
quarters of the city: San Miguel and Santiago.
Discovering the neighbourhoods of San Miguel and Santiago involves getting
to know first-hand the flamenco clubs, bars, monuments and streets where
the most important flamenco figures have enjoyed many nights of success.
From the irreplaceable Lola Flores, to la Paquera de Jerez, Fernando Terremoto
and Manuel Moneo, and even the great figure Don Antonio Chacón,
without forgetting the well-known and respected José Merced and
Paco Cepero. Each and every one of them occupy an outstanding position
in one of the two routes proposed for visitors to discover “the
other” Jerez.
Nowadays, the tourist importance of the route has led Globalia, on a
national level, and TUI Spain, on an international level, to include this
initiative in the marketing plans that these entities are currently managing.
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